Marketing an Internet Business

When the internet first became something accessible to virtually every household, marketing was a little simpler online than it is now. Nowadays, there is such an overflow of information and a huge amount of websites and products being marketed online that there is a need for a more specialized type of e-marketing instead of the general marketing that used to be. At first, an internet business simply had to advertise itself online in similar ways to how it’s done off-line; however, it’s proving to no longer be as simple as all that.

Nowadays, effective internet marketing involves making your business or website stand out from all the others who are clogging up the internet. There are so many businesses and websites that are all dedicated to the same market that it’s no longer a question of filling a market, rather, it’s a question of being one of the stand-out internet business options in the market of your choice. For example, if a business focuses on sustainable agriculture and sustainable living, proper marketing has to give the website the feel that will be appreciated by the customer interested in sustainable living. There are so many styles and types of marketing, and one of the most important steps is choosing the right kind of marketing and getting to know the audience. If you know your audience, marketing is just one step away from getting to know the market.

An internet business can advertise itself in many different ways. Of course, you’ll need a general marketing campaign which targets internet users who are likely to be on the websites aimed at similar products and services. However, getting the competition to advertise for you is highly unlikely, so you have to come up with sites on which to advertise that sell similar products or services, but not the absolute same products and services. A good example of this, again in the sustainable living genre, is a website selling recycled paper wedding invitations advertising for a company making wooden wedding rings. These two similar products are likely to appeal to the same market, but the two websites will not compete with one another.

In addition to this type of marketing, there is also marketing through your webpage’s rating on Google search results and other search engines. If your site doesn’t come up when some keywords are typed into the search engine, the first step to success for your internet business is to climb the charts of the search engine. This can be done by targeted writing that is rich in keywords and changes often enough to be considered a ‘living’ website by the search engines. Websites that never change their content often fall down in the search ratings.

An internet business can best be marketed in a variety of ways; the more routes to advertising you take, the more likely you are to reach a level of marketing that will spell success for your business. It may seem counterintuitive to spend so much money on marketing when you’re trying to make your business survive, but you have to spend money to make money!

FADZLI JAFAR
www.profitstore4you.com

Sales: Internet Income

Many people looking to make an internet income have quickly figured out that most of the online work that is available is not actually work. It also, often, doesn’t really produce a paycheck. If you’ve tried some of the money-making systems that promise to make you buckets of money and then don’t make you a single penny (and they cost you money to purchase in the first place!) then you might be interested in setting up an online store. Buyer confidence is higher than ever; more and more people are shopping online, so it’s the perfect time to start a virtual storefront and start producing an internet income.

Anyone can set up an internet store and list some products for sale; however, surely you are interested not in making the store but in selling the items! This is where starting an internet business can get tricky, because you have to invest the money that you have to start the business in the right places instead of in the places that are not going to produce results. Advertising your website and your products is certainly a good thing; however, you have to advertise them in a place that is actually going to be seen and in a place where the people who see it are actually likely to go visit your website and equally likely to make a purchase from you.

In terms of advertising, it is certainly necessary to advertise well in order for a store to produce an internet income that you or you and your family can survive on. The key is to do lots of research on the market that you are targeting. You can’t spend too much time getting to know your potential market. If you want to sell custom wedding invitations, you’ve got to become a bride and imagine all the things a bride wants to see and read on your website. You’ve got to come up with the perfect slogan that will convince brides to come to your website in the first place, and then you’ve got to make sure that your products look so good on your website that no bride could move on to the next website offering a similar product. Make your products attractive and say all the things the customer wants to hear about them; this produces real internet income.

Another important engine for making sales for an internet income is to carefully consider the price you charge for an item. The competition for online sales is fierce and you’ve got to make your prices reasonably low so that you have a chance of making sales to the comparison shoppers. Of course, you don’t want to set your prices too low either, especially if you are selling a product that is not of a certain brand and not with a certain name. If you are selling a Sony Playstation, everyone knows what it is, so it’s the price and customer service that determine from which online store customers will buy. However, if you are making something or selling something that is not of a brand, if you set your prices too low, people can also come to the conclusion that yours is probably of lower quality than the competitor’s similar product at a higher price. Following these basic guidelines can make your store into a successful internet income.

FADZLI JAFAR
www.profitstore4you.com

Ingin Memulakan Online business??

[For Malaysian Blogger Only, Content: Malay Language]

“……tapi tak tahu hendak buat business apa???”

Sebenarnya ada bermacam-macam jenis online business yang dapat anda lakukan. Di dalam dunia siber, ada banyak peluang yang ditawarkan. Cuma anda perlu mencari dan buat penyelidikan sama ada benda ini boleh menjana pendapatan atau tidak. Anda juga di nasihati untuk menyelidik kemampuan diri sendiri sebelum memilih satu atau lebih cabang online business ini. Berikut beberapa home based business idea yang and boleh jalankan.

1. Affiliate marketing
Affiliate marketing adalah business mempromosikan product syarikat/individu lain. Anda akan memperolehi komisyen melalui product yang dijual. Kelebihan system ini adalah, anda hanya perlu menyediakan “landing page” yang akan mengarahkan bakal pembeli ke halaman syarikat yang menjual. Jika jualan terhasil, anda akan mendapat komisyen.

2. Jualan lelong seperti E-bay
Jika anda berminat menjual fizikal goods, ini lah model business yang anda boleh ceburi. Anda boleh menjual barang baru/terpakai malah e-book (jika anda tahu rahsia menjual e-book didalam e-bay). Kelebihan business ini, wang penghataran di tanggung pembeli.

3. Blog
Dengan mempunyai blog anda boleh menjana pendapatan. Pilih topik yang bagus supaya orang ramai mengunjungi blog anda. Daftarkan Adsense (iklan) dan masukkan didalam blog anda. Setiap kali pelawat klick pada iklan tersebut anda akan memperolehi komisyen.


4. Menjual pengetahuan anda melalui Video toturial
Jika anda ada pengetahuan seperti membuat laman web ataupun cara menanam / menjaga pokok bunga dihalaman rumah, anda boleh menjanakan pendapatan melalui video toturial.

5. Menjual pengetahuan anda melalui e-class dan teleseminar.
Sama seperti melalui video toturial, tetapi anda membuat kelas/kuliah atau teleseminar secara live di internet. Anda boleh mengenakan bayaran kepada setiap yang menghadiri sesi tersebut.

Sebenarnya ada banyak lagi. Jika anda inging mendapatkan maklumat lanjut sila layari:

Secret Affiliate Weapon

Saya memulakan langkah dari sini untuk memulakan Online business dan sedikit sebanyak membantu saya dengan memberikan gambaran jelas APA ITU ONLINE BUSINESS....
FADZLI JAFAR
http://www.profitstore4you.com/
p/s: Terjun ke dunia online business bukan satu perjudian, yang hanya adalah Risiko dan Peluang.

How To Impress Potential Business Investors

In order to win over any potential investors for funding your business you have to impress them with your business acumen and not try to dazzle them with exaggerated information. In most instances for every goal you present their response is going to be asking how you are going to achieve that step. This will continue through every step of the process until they are satisfied that your business proposal is sound and that you can meet the goals established.

Most investors are savvy in the ways of business and can quickly see right through hyperbole and hopes. They may agree with you potential on the surface but they are gong to need reassurances that if they put their money into your business plan their investment won’t be dashed along with your hopes. They will be looking for contingencies if the roadmap you present in the form of a business plan runs into a dead end street.

Establishing bullet points and datelines for each goal to be met will be a good starting point on your business plan, but will nothing to impress investors. They not only want to see what the goals are that have been established, they want to see how you plan to meet each goal. Any steps along the way will also have to be explained as well as contingency plans in the event that one of the steps is not made.

In addition to your business plan there are two other things investors want to see including your attitude and the product or service. Even with the best business plan if the product has a very limited customer potential base, and lacks the possibility for repeat business most investors will not look upon your plan favorably. A few investors may be in it for a short term profit spree others will be in a project for a long run hoping to realize as much profit as possible. It will up to you and your products potential to impress them with the long-range goals and profit potential to even get their attention.

Your attitude will also be a key to unlocking investment funds. If you walk into a meeting with potential investors with a negative attitude, chances are their response will match your attitude. Showing enthusiasm for the product or service will indicate to the investors that you believe in your product and are willing to stake your future on the future of the company you are trying to create.

Be prepared to discuss your person experience and expertise with the type of business you want to start as well as your personal stake in the process. You will have to document everything you tell them and by being prepared to answer any question they may ask about you, the product and company without having to promise to get back to them with an answer, will go a long way towards impressing your investors.

FADZLI JAFAR
www.profitstore4you.com

Internet Marketing At Its Best

With the continued growth of the computer age, there is a whole new way of marketing a business. Especially for businesses who perform most of their transactions online. When reaching for online customers, internet marketing becomes the main target for your marketing efforts as it will attract the customers in your demographic – online users.

There are two distinct styles for online marketing, one is business marketing, the other is website marketing. With web site marketing the goal is to have people searching for particular services or products find your web site while conducting an online search through the major search engines. There are many facets involved in web site marketing and once a business is able to get them all clicking together, there is a good chance they will experience a major influx of new visitors to their web site.

One the other side are businesses that heavily promote their availability aimed at the internet users more so than the search engines. Buying internet advertisements, sending out emails and other promotional marketing materials that are designed to bring visitors to their online web sites, are just a few of the online marketing strategies being used today.

One of the things to remember with online marketing is to consider your home page as a billboard along the side of the road. If there is little traffic along the road, there will be few people who will see your billboard so your efforts should be focused on getting people on the right road. Looking at it from another perspective, there may be over a thousand people selling a certain brand of personal care items and they all have a web site, many provided free when they signed up and they all look alike and have the same enhancements.

If a person searches for the brand by name, there is no telling whose web site is going to pop up in the search results. If you own one of these thousands of sites, specific marketing will need to be done to guide that potential traffic to the site you own. To do this you can use pay-per-click advertising that you pay for based on the number of visitors who click through to your site.
Affiliate marketing is also a popular method of bringing visitors to your site. As a business, you agree to pay a certain percentage or dollar amount of a sale to another site, an affiliate, who drives the traffic to you. Essentially, you are gaining free advertising and only pay for it if your site makes a sale. While some link exchange programs have been successful in the past, having thousands of unrelated links to your site may turn search engines against you and lose your information from their engines and as a result from their results pages.

FADZLI JAFAR
www.profitstore4you.com